{"id":3151,"date":"2025-08-13T12:00:48","date_gmt":"2025-08-13T06:30:48","guid":{"rendered":"https:\/\/blog.aquartia.in\/?p=3151"},"modified":"2025-08-13T12:00:49","modified_gmt":"2025-08-13T06:30:49","slug":"cold-chain-smart-warehousing-boosting-farmer-incomes","status":"publish","type":"post","link":"https:\/\/blog.aquartia.in\/index.php\/2025\/08\/13\/cold-chain-smart-warehousing-boosting-farmer-incomes\/","title":{"rendered":"Cold Chain &amp; Smart Warehousing: Boosting Farmer Incomes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"key-highlights\">Key Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India loses large volumes post-harvest\u2014especially perishables\u2014due to storage, logistics, and handling gaps, hurting farmer incomes and food security.<a href=\"https:\/\/www.pmfias.com\/post-harvest-loss-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Cold storage capacity reached 395.96 lakh MT across 8,698 units (as of 31 Mar 2024), yet gaps remain vs. assessed needs and perishables\u2019 requirements.<a href=\"https:\/\/sansad.in\/getFile\/annex\/266\/AU2090_4TRS7X.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>PMKSY <\/strong>supports integrated cold chains and value addition; hundreds of projects and significant capacity have been added, with continuation till 2026.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Operation Greens (TOP to TOTAL) provides 50% subsidies on transport and hired storage, stabilizing prices and reducing losses across perishables.<a href=\"https:\/\/testbook.com\/ias-preparation\/operation-greens-scheme\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Smart warehousing (IoT, WMS, automation) and energy-efficient cold chains can sharply cut losses, improve traceability, and expand market access for farmers.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introduction\">Introduction<\/h2>\n\n\n\n<p>Reducing post-harvest losses is one of the fastest ways to raise farmer incomes, stabilize prices, and improve nutrition without expanding cropped area. In India, losses concentrate in perishables\u2014fruits, vegetables, dairy, meat, and fish\u2014due to inadequate pre-cooling, fragmented logistics, and limited cold storage near production clusters. A modern cold chain, paired with smart warehousing, can extend shelf life, reduce distress sales, enable longer market windows, and unlock exports and processing opportunities.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pmfias.com\/post-harvest-loss-in-india\/\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"context-scale-of-losses-capacity-and-policy-landsc\">Scale of Losses, Capacity, and Policy Landscape<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Loss magnitude: <\/strong>India loses tens of millions of tonnes annually post-harvest; perishables account for the largest share, driven by gaps in cold storage, pre-cooling, packaging, and logistics.<a href=\"https:\/\/visionias.in\/current-affairs\/news-today\/2024-03-29\/environment\/united-nations-environment-programme-unep-launched-food-waste-index-fwi-report-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Household waste vs. supply chain loss:<\/strong> Globally, food waste is a major emissions source; hotter countries with weaker cold chains see higher losses along the chain, highlighting India\u2019s cold chain imperative.<a href=\"https:\/\/visionias.in\/current-affairs\/news-today\/2024-03-29\/environment\/united-nations-environment-programme-unep-launched-food-waste-index-fwi-report-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Capacity status: <\/strong>As of 31 March 2024, India had 8,698 cold storages with 395.96 lakh MT capacity; earlier assessments projected national requirements of 519.53 lakh MT by 2019\u201320, indicating persistent gaps and skewed distribution.<a href=\"https:\/\/sansad.in\/getFile\/annex\/266\/AU2090_4TRS7X.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Government push:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>PMKSY (MoFPI)<\/strong> finances integrated cold chains and value addition, agro-processing clusters, preservation capacities, and quality infrastructure; continuation is approved till March 2026.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Under integrated cold chain components, projects cover pre-cooling, grading, multi-temperature cold rooms, controlled atmosphere, IQF, blast freezing, and reefer logistics; as of 2022, these projects added substantial capacity and are open to FPOs, cooperatives, and private entities.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Operation Greens, launched in 2018 and later expanded from TOP to TOTAL, provides 50% subsidies on transport and storage hire to stabilize prices and reduce producer losses in perishables.<a href=\"https:\/\/vajiramandravi.com\/current-affairs\/operation-green-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis-how-cold-chain-and-smart-warehousing-rais\">Analysis: How Cold Chain and Smart Warehousing Raise Farmer Incomes<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reduce physical and quality loss across the value chain<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-cooling at farm gate and aggregation centers prevents respiration burn and microbial spoilage; CA storage and ripening rooms extend marketable life and maintain quality premiums for fruits and vegetables.<a href=\"https:\/\/www.pmfias.com\/post-harvest-loss-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Reefer transport and cross-docking limit temperature abuse, preserving grade and enabling access to distant markets and processing units.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Enable price realization and timing<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With storage and longer shelf life, farmers avoid distress sales at harvest peaks, time sales to higher-price windows, and negotiate better contracts with modern retail and processors.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Operation Greens\u2019 transport and storage subsidies directly reduce logistics costs and buffer price volatility, increasing net realization.<a href=\"https:\/\/testbook.com\/ias-preparation\/operation-greens-scheme\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Expand processing and export readiness<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cold chains support steady-grade inputs to processors (pulping, freezing, dehydrating), improving plant utilization and farmgate procurement consistency; this can increase offtake from FPOs and contract growers.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Traceability and quality assurance through smart systems (IoT sensors, WMS, blockchain) meet modern retail\/export standards and reduce rejection rates.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Smart warehousing for efficiency and compliance<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IoT sensors maintain and record temperature\/humidity; alerts prevent excursions, while WMS optimizes stock rotation (FEFO), dock scheduling, and inventory accuracy.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Automation (conveyors, AS\/RS), digital checklists, and integrated quality modules lower handling damage, reduce labor errors, and improve compliance with FSSAI and buyer SLAs.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Climate and sustainability co-benefits<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Food waste contributes materially to GHG emissions; efficient cold chains in hot climates reduce spoilage-related emissions and improve food system resilience.<a href=\"https:\/\/visionias.in\/current-affairs\/news-today\/2024-03-29\/environment\/united-nations-environment-programme-unep-launched-food-waste-index-fwi-report-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Energy-efficient refrigeration, solar-hybrid cold rooms, thermal storage, and insulation upgrades cut operating costs and carbon footprints, supporting long-run viability.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"policy-instruments-and-schemes-what-to-know-for-ex\">Policy Instruments and Schemes: What to Know<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PMKSY (MoFPI): <\/strong>Umbrella scheme with components including Integrated Cold Chain and Value Addition Infrastructure, Agro-Processing Clusters, Preservation Capacity Expansion, Food Safety Infrastructure, and Operation Greens; extended to March 2026.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Integrated Cold Chain: <\/strong>Financial assistance up to set limits for end-to-end projects\u2014pre-cooling to reefer vans\u2014open to FPOs, cooperatives, firms, and PSUs; hundreds of projects operationalized; additional cold capacity created nationally.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Operation Greens (TOP to TOTAL):<\/strong>\n<ul class=\"wp-block-list\">\n<li>Short-term measures: 50% subsidy for transport and hired storage, implemented via NAFED for stabilization.<a href=\"https:\/\/vajiramandravi.com\/current-affairs\/operation-green-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Long-term: integrated value chain development, capacity building for FPOs, logistics, processing, and market development.<a href=\"https:\/\/testbook.com\/ias-preparation\/operation-greens-scheme\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementation-priorities-a-roadmap\">Implementation Priorities: A Roadmap<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cluster-first planning<\/strong>\n<ul class=\"wp-block-list\">\n<li>Target horticulture clusters (mango, grapes, berries, onions, potatoes), dairy sheds, fisheries hubs, and meat processing belts with integrated pre-cooling, packhouses, and multimodal reefer links.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Co-locate grading and packhouses with CA\/MA storage and ripening; enable last-mile reefer aggregation for FPOs.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Finance and risk-sharing<\/strong>\n<ul class=\"wp-block-list\">\n<li>Blend PMKSY grants with term loans; use partial guarantees and viability gap funding for rural nodes; promote pay-per-use models to improve utilization.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Encourage energy-as-a-service for solar\/thermal retrofits to lower OpEx and tariffs, improving unit economics.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Digital and standards<\/strong>\n<ul class=\"wp-block-list\">\n<li>Mandate IoT data logging, WMS, digital SOPs, and FEFO rules in supported facilities; integrate with e-NAM and buyer portals for transparent bids.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Train FPO operators in cold chain handling, packhouse grading, and basic HACCP to meet modern retail and export standards.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Logistics integration<\/strong>\n<ul class=\"wp-block-list\">\n<li>Expand reefer fleets and plug-in points at mandis, railheads, and ports; pilot refrigerated rail containers and coastal shipping for bulk perishables.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Leverage Operation Greens\u2019 50% transport and storage subsidy to route surplus from glut regions to deficit markets in real time.<a href=\"https:\/\/vajiramandravi.com\/current-affairs\/operation-green-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Outcome tracking<\/strong>\n<ul class=\"wp-block-list\">\n<li>Monitor reduction in quantitative\/qualitative loss, price spreads, and farmer realization per quintal; publish district dashboards for accountability.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Align targets with SDG 12.3 (halve food waste) and SDG 2 (Zero Hunger).<a href=\"https:\/\/visionias.in\/current-affairs\/news-today\/2024-03-29\/environment\/united-nations-environment-programme-unep-launched-food-waste-index-fwi-report-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>A robust cold chain and smart warehousing ecosystem\u2014anchored by PMKSY and Operation Greens\u2014can transform India\u2019s agri-economy by cutting losses, stabilizing prices, and increasing farmer incomes. The path runs through cluster-based infrastructure, integrated logistics, digital controls, and viable energy-finance models. With capacity gaps still significant, targeted expansion, professional operations, and real-time market linkages can deliver quick wins for farmers while advancing national goals on food security and sustainability.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"exam-relevant-table-schemes-and-features\">Exam-Relevant Table: Schemes and Features<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Scheme\/Instrument<\/th><th>Core Focus<\/th><th>Key Features<\/th><th>Exam Hook<\/th><\/tr><\/thead><tbody><tr><td>PMKSY (MoFPI)<\/td><td>Cold chain + processing<\/td><td>Integrated Cold Chain; Agro-Processing Clusters; Preservation Capacity; Food Safety; Operation Greens; extended till 2026<\/td><td>Umbrella scheme for cold chain development<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\"><\/a><\/td><\/tr><tr><td>Integrated Cold Chain<\/td><td>End-to-end projects<\/td><td>Pre-cooling, packhouses, multiproduct cold rooms, CA storage, IQF, reefer vans; multiple entity eligibility<\/td><td>Capex support for full-chain efficiency<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\"><\/a><\/td><\/tr><tr><td>Operation Greens (TOP to TOTAL)<\/td><td>Price stabilization<\/td><td>50% subsidy on transport and hired storage; NAFED nodal for stabilization; long-term value chains<\/td><td>Perishables risk mitigation and logistics support<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/vajiramandravi.com\/current-affairs\/operation-green-scheme\/\"><\/a><\/td><\/tr><tr><td>Capacity status<\/td><td>National cold storage<\/td><td>8,698 units; 395.96 lakh MT (31 Mar 2024)<\/td><td>Benchmark capacity data for Prelims<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/sansad.in\/getFile\/annex\/266\/AU2090_4TRS7X.pdf\"><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implications-for-exams-sample-mcqs-and-mains-promp\">Implications for Exams: Sample MCQs and Mains Prompts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prelims-type MCQs<\/strong><\/li>\n\n\n\n<li>Operation Greens provides a 50% subsidy for transport of eligible crops from surplus clusters to consumption centers and for hiring appropriate storage for up to three months: Correct.<a href=\"https:\/\/vajiramandravi.com\/current-affairs\/operation-green-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>As of 31 March 2024, India\u2019s cold storage capacity was about 395.96 lakh MT across 8,698 units: Correct.<a href=\"https:\/\/sansad.in\/getFile\/annex\/266\/AU2090_4TRS7X.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The Integrated Cold Chain component under PMKSY supports pre-cooling, grading, CA storage, IQF, and reefer logistics: Correct.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Mains prompts<\/strong><\/li>\n\n\n\n<li>Discuss how cold chain modernization and smart warehousing can reduce post-harvest losses and enhance price realization for farmers, citing PMKSY and Operation Greens.<a href=\"https:\/\/vajiramandravi.com\/current-affairs\/operation-green-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Evaluate financing and energy solutions to make rural cold chains viable, including solar-hybrid systems, utilization models, and digital monitoring.<a href=\"https:\/\/www.techsciresearch.com\/report\/india-cold-chain-storage-and-logistics-market\/27169.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Assess the role of FPOs in aggregating produce for cold chains and integrating with processing\/export markets.<a href=\"https:\/\/www.investindia.gov.in\/blogs\/cold-chain-infrastructure-india-and-its-future-potential\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Highlights Introduction Reducing post-harvest losses is one of the fastest ways to raise farmer incomes, stabilize prices, and improve nutrition without expanding cropped area. In India, losses concentrate in perishables\u2014fruits, vegetables, dairy, meat, and fish\u2014due to inadequate pre-cooling, fragmented logistics, and limited cold storage near production clusters. A modern cold chain, paired with smart <a href=\"https:\/\/blog.aquartia.in\/index.php\/2025\/08\/13\/cold-chain-smart-warehousing-boosting-farmer-incomes\/\" class=\"read-more-link\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":3152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,161],"tags":[1833,8904,2318,1550,8806,1146,8900,7720,870,1600,8906,8903,8902,8901,8905,1952],"class_list":["post-3151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-technology","tag-agriculture","tag-coldchain","tag-digitalindia","tag-economy","tag-foodprocessing","tag-foodsecurity","tag-fpos","tag-infrastructure","tag-iot","tag-logistics","tag-mofpi","tag-operationgreens","tag-pmksy","tag-sdg2","tag-valuechains","tag-warehousing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cold Chain &amp; 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