{"id":1980,"date":"2025-05-29T05:10:22","date_gmt":"2025-05-29T05:10:22","guid":{"rendered":"https:\/\/blog.aquartia.in\/?p=1980"},"modified":"2025-05-29T05:10:23","modified_gmt":"2025-05-29T05:10:23","slug":"the-skip-india-movement-indian-ai-startups-are-skipping-indian-clients","status":"publish","type":"post","link":"https:\/\/blog.aquartia.in\/index.php\/2025\/05\/29\/the-skip-india-movement-indian-ai-startups-are-skipping-indian-clients\/","title":{"rendered":"The &#8216;Skip India Movement&#8217;: Indian AI Startups Are Skipping Indian Clients"},"content":{"rendered":"\n<p>India has long been celebrated as a rising tech powerhouse, brimming with innovative startups in the fields of AI and SaaS. Yet, beneath this optimistic surface, a growing sense of disillusionment is beginning to take hold. A movement dubbed the <strong>\u2018Skip India Movement\u2019<\/strong> is emerging among Indian tech founders, reflecting a collective decision to stop targeting Indian enterprises as customers.<\/p>\n\n\n\n<p>This shift isn\u2019t driven by lack of patriotism or ambition\u2014it\u2019s rooted in real frustrations. From repeated demands for free Proof-of-Concepts (PoCs) to a lack of timely decision-making and commercial clarity, many founders feel that selling to Indian businesses often leads to wasted time and dwindling resources. The result? A growing number of startups are looking beyond Indian shores, prioritizing global markets that offer more structure, speed, and reliability in enterprise sales.<\/p>\n\n\n\n<p>In this blog, we\u2019ll explore the origins of this movement, the challenges pushing Indian startups away from local clients, and the broader implications for the country\u2019s innovation ecosystem <a href=\"https:\/\/www.peoplematters.in\/news\/startups\/skip-india-debate-ignites-on-x-as-ai-startup-ceos-call-out-indian-firms-for-exploitation-45736?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">People Matters<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the &#8216;Skip India Movement&#8217;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/blog.aquartia.in\/wp-content\/uploads\/2025\/05\/A-mouse-trap-made-of-683x1024.png\" alt=\"\" class=\"wp-image-1981\" srcset=\"https:\/\/blog.aquartia.in\/wp-content\/uploads\/2025\/05\/A-mouse-trap-made-of-683x1024.png 683w, https:\/\/blog.aquartia.in\/wp-content\/uploads\/2025\/05\/A-mouse-trap-made-of-200x300.png 200w, https:\/\/blog.aquartia.in\/wp-content\/uploads\/2025\/05\/A-mouse-trap-made-of-768x1152.png 768w, https:\/\/blog.aquartia.in\/wp-content\/uploads\/2025\/05\/A-mouse-trap-made-of.png 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Origins and Catalyst<\/h3>\n\n\n\n<p>The term &#8216;Skip India Movement&#8217; was popularized by Vaibhav Domkundwar, CEO of Better Capital, who highlighted the challenges faced by AI startups in India. He noted that founders are increasingly avoiding Indian customers after being subjected to numerous unpaid proof-of-concept (PoC) requests. Domkundwar stated, \u201cAI founders finally skipping selling to Indian customers after doing PoCs after PoCs and then being requested for even more &#8216;free&#8217; PoCs. There is a limit to this\u2026 Enough is enough.\u201d <a href=\"https:\/\/www.peoplematters.in\/news\/startups\/skip-india-debate-ignites-on-x-as-ai-startup-ceos-call-out-indian-firms-for-exploitation-45736?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics India Magazine<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Growing Sentiment<\/h3>\n\n\n\n<p>This sentiment is echoed by many in the startup community. Paras Chopra, founder of Wingify, shared that he had banned his team at Lossfunk, an AI lab, from engaging with Indian customers. Chopra remarked, \u201cIndia was a tiny market and founders end up optimizing for the Indian market but can\u2019t scale further.\u201d <a href=\"https:\/\/www.hindustantimes.com\/trending\/bengalurubased-founder-bans-ai-team-from-talking-to-indian-customers-skip-india-movement-101748259793881.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Deccan Herald<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges Faced by Startups in the Indian Market<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Exploitative Practices<\/h3>\n\n\n\n<p>Many startups report a recurring pattern of unpaid PoC requests, delayed decisions, and a lack of willingness to pay for early-stage innovation. Navaneeth PK, founder of ToolJet, shared, \u201cA customer came in 2023, took a detailed PoC, ghosted us, and came back months later asking for support\u2014again, without commercial clarity.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Financial Strain<\/h3>\n\n\n\n<p>For AI startups, which often incur significant infrastructure costs for even a basic PoC, these engagements represent not just a lost sale but a material threat to their financial runway. \u201cPoCs without timeframes are a startup killer. They indicate the customer doesn\u2019t know what they want. That\u2019s not a partner. That\u2019s a time sink,\u201d said Naveen Varshneya, founder of Saanjh.ai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cultural and Structural Issues<\/h3>\n\n\n\n<p>Some observers suggest that the underlying issue lies not with intent but with structure. Paras Chopra noted that many Indian enterprise buyers \u201cdon\u2019t want to buy\u201d \u2014 instead, they engage startups to validate internal ideas or benchmark existing tools.<\/p>\n\n\n\n<p>Others point to a deep-rooted risk aversion in Indian enterprise IT culture. \u201cEven when your solution works perfectly, you&#8217;re told: \u2018Let\u2019s pilot this in another location\u2026 then maybe we\u2019ll consider a license.\u2019 That cycle never ends,\u201d said Pratik Desai, founder of KissanAI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Shift to Global Markets<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Better ROI Abroad<\/h3>\n\n\n\n<p>Founders are now taking their talents elsewhere\u2014mostly to the US, where customers are perceived to be more willing to pay, faster to decide, and more respectful of the time and tech being offered. \u201cIf you\u2019re a startup, then absolutely cater to the US first,\u201d said Michael Fowlie. \u201cIt\u2019s rich, uniform, and huge.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Realignment<\/h3>\n\n\n\n<p>The startup founders agree that skipping local PoCs can save time and align better with global product-market fit. This strategic realignment is seen as a way to ensure better returns on investment and to avoid the pitfalls of the domestic market. <a href=\"https:\/\/analyticsindiamag.com\/ai-startups\/free-pocs-are-killing-indian-ai-startups\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics India Magazine<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Counterarguments and Hope for Change<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Advocating for Persistence<\/h3>\n\n\n\n<p>Not everyone agrees with the &#8216;Skip India&#8217; sentiment. Aakrit Vaish, co-founder of conversational AI startup Haptik, cautioned against writing off the Indian market entirely. He argued that success requires a different playbook \u2014 one rooted in relationship-building, patience, and sustained engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reframing PoCs<\/h3>\n\n\n\n<p>Ritesh Kumar, founder of TranZact, said the key may lie in how startups frame PoCs. \u201cPoCs aren\u2019t the problem. It\u2019s how we treat them. Stop thinking of them as validation exercises. Think of them as collaboration opportunities. That mindset shift matters.\u201d <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The &#8216;Skip India Movement&#8217; underscores the challenges faced by AI and SaaS startups in the Indian market., from exploitative practices to structural and cultural hurdles. While some founders are turning to global markets for better opportunities, others advocate for persistence and a strategic approach to engage with Indian enterprises. Addressing these issues requires a concerted effort from both startups and enterprises to foster a more supportive and equitable ecosystem.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>India has long been celebrated as a rising tech powerhouse, brimming with innovative startups in the fields of AI and SaaS. Yet, beneath this optimistic surface, a growing sense of disillusionment is beginning to take hold. A movement dubbed the \u2018Skip India Movement\u2019 is emerging among Indian tech founders, reflecting a collective decision to stop <a href=\"https:\/\/blog.aquartia.in\/index.php\/2025\/05\/29\/the-skip-india-movement-indian-ai-startups-are-skipping-indian-clients\/\" class=\"read-more-link\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2405,5025,5033,5021,5038,5029,5026,5031,5037,5027,5028,5023,5024,5022,5030,5035,5036,5032,4556,5034],"class_list":["post-1980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aiinindia","tag-aitechindia","tag-bettercapital","tag-foundersspeak","tag-globalfirststrategy","tag-indianb2b","tag-indianenterprise","tag-indianmarketissues","tag-indianstartups","tag-innovationindia","tag-nomorepoc","tag-proofofconcept","tag-saaschallenges","tag-saasfounders","tag-scalebeyondindia","tag-sellglobal","tag-skipindiamovement","tag-startupchallenges","tag-startupindia","tag-techstartups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The &#039;Skip India Movement&#039;: Indian AI Startups Are Skipping Indian Clients - Aquartia Blog<\/title>\n<meta name=\"description\" content=\"Discover why AI and SaaS founders in India are ditching local enterprises in favor of global markets. 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